Journal

The Mind of an Obsessive: Charlie Cronk

I have always drawn; sketchbook after sketchbook, year after year. I distinctly remember, and perusals through the early drawing pads confirm an intrigue with sports attire and the function, graphics, and movement of it all. I’ll also say that as a kid I always wore, or desired to wear, pretty classic stuff: five-pocket jeans (Sears [...]
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The Mind of an Obsessive

What does it mean to be obsessive? What drives the insistence on having the very best? We sat down with Zander Nosler — the founder behind Kitsbow, to pick his brain on the origins of obsessiveness; what it takes to create the perfect mountain biking short, and the very mindset of being ‘cursed’ with wanting [...]
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The Road’s End: 2013 in Review

We drove nearly 30,000 miles in 2013, visited trails in 13 states across the country, and met some of the most amazing people at every trailhead. Of the countless photographs we snapped and shared along the way, we decided to pull 50 of our very favorites to share with you now as you also celebrate [...]
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Join The Obsessives

It’s not just our mantra, not just a slogan behind which we’ve deemed fit to stand. We truly are obsessives. And we are proud to create mountain bike apparel for fellow obsessives. We believe that to be an obsessive, it takes more than just losing sleep over wheel diameters, head tube angles, or video upvotes. [...]
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